We are specialists in the promotion of strategic land, taking a potential development site through the planning system from inception up to sale.

We will work on behalf of housebuilders and developers to promote sites for development allocation, including green belt land, by way of comprehensive representations to emerging local plans and green belt reviews.

When a local plan is failing to meet its development requirements (for example under-delivery of housing to meet local need), national planning policy provides a mechanism for unallocated land to be considered for development when the benefits of a proposed development are weighed against any potential adverse harm.

Our planners are experts in preparing planning applications to highlight the social and economic benefits of development and assessing the potential environmental impact of a proposal to ensure any perceived adverse harm can be appropriately mitigated.

For landowners, careful consideration should be given when identifying the most appropriate route to take when promoting your land for development. There are option agreements, promotion agreements and the choice to self-finance the planning process.

Each route has different benefits, and each carries a very different risk and reward profile. We can advise landowners as to which tailored route best suits their individual circumstances.

In addition to our own land agency, we have an extensive contact base of developers and promoters and have achieved great success in securing bespoke option and promotion agreements and assisting those who can self-finance the promotion of development sites through the planning system.