We are specialists in the promotion of strategic land, taking a potential development site
through the planning system from inception up to sale.
We will work on behalf of housebuilders and developers to promote sites for development allocation,
including green belt land, by way of comprehensive representations to emerging local plans and green belt
When a local plan is failing to meet its development requirements (for example under-delivery of housing
to meet local need), national planning policy provides a mechanism for unallocated land to be considered
for development when the benefits of a proposed development are weighed against any potential adverse
Our planners are experts in preparing planning applications to highlight the social and economic
benefits of development and assessing the potential environmental impact of a proposal to ensure any
perceived adverse harm can be appropriately mitigated.
For landowners, careful consideration should be given when identifying the most appropriate route to take
when promoting your land for development. There are option agreements, promotion agreements and the choice
to self-finance the planning process.
Each route has different benefits, and each carries a very different risk and reward profile. We can
advise landowners as to which tailored route best suits their individual circumstances.
In addition to our own land agency, we have an extensive contact base of developers and promoters and
have achieved great success in securing bespoke option and promotion agreements and assisting those who
can self-finance the promotion of development sites through the planning system.